Wall graphics for Spring Fertilityby Paula on Monday 16 May, 2016
Before Spring Fertility, fertility clinics were unknown territory to us. Yes, we had done wall graphics such as wall murals and wall decals for other health care facilities like larger hospitals (Kaiser Permanente, Tift Regional Hospital, Harvard Children’s Hospital…), small clinics and other doctor’s offices, but never a fertility clinic.
As always, we are excited about working on something new. So we quickly found out that not all fertility clinics are the same, their décor ranges greatly but with one major goal – to make their staff and patients at ease as they contemplate the dream of having children.
Spring Fertility has state of the art equipment and their labs are onsite, the whole space is very clean and minimalistic, so we were aiming for small and perfectly placed wall graphics rather than bold and big ones.
For their entrance/ reception area, we manufactured and installed a logo wall decal that is illuminated by 2 spot lights. This is their main branding piece as clients and visitors see it as soon as they walk through their entrance door.
For their kitchen/ break room, we were able to make something a little bolder yet clean and modern looking. We designed a word cloud with the various values that define their company culture and added their mission statement in the center of it.
This custom word cloud decal reminds staff what they really are striving for – to help patients achieve their dreams in a loving and caring way.